About
Guided by science and life experience.
Who we are
Matt Adey.
Matt is a former Paratrooper and bodyguard to the rich and famous. After completing the notoriously difficult Parachute Regiment training and experiencing the reality of armed conflict, he developed a deep interest in human behaviour and resilience.
He holds a Bachelor of Science in Psychology (Hons) and a Master of Science in Sport and Exercise Psychology, forming a unique combination of academic insight and practical experience. As a fully qualified Personal Trainer and Mountain Leader, Matt specialises in outdoor fitness and behaviour change.
Driven by a commitment to helping others thrive, Matt is passionate about improving both the physical and mental health by empowering people to build stronger bodies, healthier minds and more fulfilling lives.

Matt Addey
CIMSPA Qualifications
CIMSPA is the professional development body for the UK’s sport and physical activity sector, committed to supporting, developing and enabling professionals and organisations to succeed and, as a result, inspire our nation to become more active.